UNIT 18: a positive collaboration

Adidas teamed up Franz Beckenbauer (a famous german footballer) in 1982. The shoe was re-created in 2015. There is no official figure on how much money this collaboration has brought in but it is rumoured to be about £5 million. This is a clear showing of a positive collaboration between company and footballer. This collaboration worked out well because Beckenbauer brought publicity to the brand. Adidas is a well known brand of shoe which is high quailty. Both of those qualities I believe led to a positive collaboration between Beckenbauer and Adidas. Adidas designed the shoe and Beckenbauer gave some input to the design but only did publicity for the shoe.



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